Ather Energy partners with Tilt Brand Solutions as their Brand & Communications Agency

Ather Energy, one of India’s leading electric scooter manufacturers, has partnered with Tilt Brand Solutions as their brand and communications agency, for their upcoming product line.  A part of Quotient Ventures, Tilt Brand Solutions is a Mumbai-based Brand & Communications consultancy.  

Founded in 2013, Ather Energy recently completed 10 years of designing, manufacturing and selling high performance smart electric two-wheelers and establishing the EV ecosystem in the country. Their newest launch, the Rizta, which has been designed keeping the Indian family in mind, marks Ather’s entrance into the family scooter segment.

Ather has partnered with Tilt Brand Solutions to develop a comprehensive creative strategy for their new line of products, entailing the strategizing and execution of brand communication planning, management and communication for the same.

Ravneet Phokela, Chief Business Officer, Ather Energy says,

“We are thrilled to welcome Tilt as our agency partners, as we enter the next phase of our growth journey. Joe and his team bring a potent combination of deep strategic thinking and a sharp creative approach, and together we hope to engage with consumers in new and meaningful ways. We are super-excited about this partnership and look forward to shaping the future of mobility.”
     
Joseph (Joe) George, Founder and Group Chairman, Quotient Ventures adds,

“We are thrilled to partner Ather for this critical addition to their portfolio. We are grateful to them for placing their faith in us to disrupt the market and expand their reach and footprint across the nation. As an agency, working alongside not just the pioneers in mobility of the future, but also such a passionate bunch, is both exciting and fulfilling”

About Ather Energy

Founded in 2013 by IIT Madras alumni Tarun Mehta and Swapnil Jain, Ather Energy is an electric vehicle manufacturer. In 2018, Ather launched its electric scooter, The Ather 450, which was followed by Ather 450X in 2020. Further, in August 2023, Ather introduced the 450S and two variants of the 450X. This was followed by the launch of Ather’s first family scooter, Rizta in April 2024. Moreover, Ather has also established a public charging network, called the Ather Grid, which is designed and built in India. With over [1900] charging points across 100+ cities Ather has 191 Indian and international patent applications, 600+ trademarks, and 200+ Indian and International design registrations to its name and aims to provide consumers with the best possible ownership experience. The company currently operates across 200+ cities including Bengaluru, Delhi, Chennai, Hyderabad, Pune, Jaipur, Kochi, Ahmedabad, Mumbai, Mysore, and Kolkata.

About Tilt Brand Solutions

Part of Quotient Ventures, Tilt is one of India’s foremost and fastest growing independent creative agencies. In under 6 years it has built a reputation for incisive strategic thinking and fresh, high-impact communication solutions. Tilt was founded in 2018 to offer the full range of brand and communication services to ambitious brand and business owners. Some key clients include 82East, Apna, Blinkit, Dream11, Duroflex, Flipkart, Fossil, GoDaddy, Google, GSK, Justdial, Kenko, Kohler, Licious, Livspace, Microsoft, myBillBook, Myntra, MG Motors, Noise, Philips, PhonePe, Razorpay, Rebel Foods, RR Kabel, ShareChat, Shopsy, Star Sports, Swiggy, Tata, Turtlemint, TVS Eurogrip, Udaan, Ultratech, Hindustan Unilever, Vedantu to name a few.