JSW Paints has announced a key leadership move with the elevation of Ashish Rai as Chief Executive Officer – Decorative Paints. Ashish, who joined the company in May 2024, previously held the position of Chief Business Officer and has been instrumental in shaping the company’s decorative paints strategy.
With this new role, Ashish will now lead the entire decorative paints division, taking on full P&L responsibilities. His promotion comes as a recognition of the strong momentum he has driven in the past year, where his leadership has played a pivotal role in strengthening JSW Paints’ presence in a highly competitive market.
Bringing with him over 20 years of experience, Ashish’s journey spans across diverse sectors and geographies. Prior to joining JSW Paints, he spent nearly two decades at Unilever, where he led high-impact initiatives in digital transformation, distributive trade, and B2B e-commerce across global markets. Notably, he served as Managing Director of Unilever Nepal and held leadership roles such as Global Vice President for Distributive Trade & B2B E-commerce.
Ashish also brings deep FMCG expertise from his early career at Colgate Palmolive India and a strong grounding in technology from his stint as a Software Engineer at Infosys.
His elevation underscores JSW Paints’ commitment to scaling its decorative paints business and investing in visionary leadership for long-term growth.
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