Arvind Limited appoints L&K Saatchi & Saatchi as Marketing Strategic Partner

New Delhi [India], Arvind Limited, an integrated solutions provider in textiles with strong fiber-to-fashion capabilities for global and domestic customers, has appointed L&K Saatchi & Saatchi as its strategic partner. The strategic move underscores Arvind Limited’s focus commitment to strengthening modern-day consumer connections through innovative and impactful campaigns.

L&K Saatchi & Saatchi will adopt a strategic approach, involving comprehensive analysis and collaborate with the brand to elevate its identity in the market.

As part of the mandate, Arvind Limited will work closely with L&K Saatchi & Saatchi to redefine its brand positioning and strategy in a highly competitive market. Leveraging consumer and market research, L&K Saatchi & Saatchi will support Arvind Limited’s foray into a new vertical, crafting a compelling and comprehensive brand strategy that resonates with target audiences.

About Arvind Limited

Arvind is a textile-to-retail conglomerate with a focus on textiles, apparels, advanced materials, environmental solutions, telecom and Omni-channel commerce. Arvind Limited is an integrated solutions provider in textiles with strong fiber-to-fashion capabilities for a global customer base. It is also a design powerhouse implementing innovative concepts and generating intellectual property. It ranks amongst the top suppliers of fabric worldwide. For more information, please visit https://www.arvind.com

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