Shanghai, 27 May 2025 – McCann Worldgroup has welcomed Arthur Tsang as its new Chief Creative Officer (CCO) for Greater China, a strategic appointment aimed at bolstering the agency’s creative leadership and expanding its presence in the region.
Bringing a dynamic blend of experience across advertising, music, and finance, Tsang steps into the role with a creative legacy that spans over two decades. His work, which includes culturally impactful campaigns such as Extra’s “Flavours of Life”, Snickers’ “Fists of Hunger” featuring Mr Bean, and Mercedes-Benz’s “Follow Your Heart, Keep Driving”, has played a pivotal role in shaping the advertising narrative across China.
An Oxford graduate in physics and philosophy, Tsang initially began his career in investment banking and music, before transitioning into advertising. This diverse foundation has enabled him to approach creative storytelling through both strategic logic and emotional depth—a skillset he’s carried into leadership roles at Ogilvy & Mather, Saatchi & Saatchi, BBDO, and BBH Greater China.
Most recently, Tsang returned to BBDO to lead creative across Greater China and the global Mars portfolio, contributing to award-winning campaigns for brands like Budweiser and Harbin Beer.
In his new position at McCann Worldgroup, Tsang will be based in Shanghai and report directly to Carter Chow, CEO of McCann Worldgroup Greater China.“I’m thrilled to be finding a new home at McCann Worldgroup. I have always admired McCann’s ‘Truth Well Told’ philosophy, and in times like these, nothing could be more important or relevant. I look forward to carving out a new chapter of that truth with Carter and the team,” said Arthur Tsang.
Welcoming Tsang to the leadership team, Chow noted:“We are excited to welcome Arthur to the McCann Worldgroup family. In today’s competitive, fast-moving landscape, brands need creative ideas that don’t just spark short-term attention; they need ideas that build lasting brand value. Arthur’s ability to connect cultural insight with commercial strategy will be a huge asset as we continue to help our clients craft enduring brand platforms.”
The appointment follows a series of strategic hires across McCann Worldgroup’s China operations and reflects the agency’s focus on creativity rooted in cultural relevance, built to support long-term brand and business growth.
Valerie Madon, Chief Creative Officer at McCann Worldgroup Asia Pacific, added:“Arthur brings the kind of energy and joy that our industry needs right now, reminding us that creativity should be as fun as it is powerful. I’ve always admired how he combines that spirit with strategic thinking, maturity, and an ability to elevate those around him. He’s not only a brilliant creative mind but also a natural mentor and leader. I’m confident he will inspire our teams and nurture the next generation of talent across Greater China.”
This move marks a significant step forward for McCann’s regional expansion strategy, as it strengthens its creative bench to meet the evolving needs of clients in Greater China and beyond.
