FCB Ulka, part of FCB India, has announced the elevation of Arnab Ray to Managing Partner – Growth. Over the last six years, Arnab has successfully led the Tata Motors PV and Tata.ev businesses, playing a key role in shaping some of the brand’s most impactful integrated campaigns.
From driving the ‘New Forever’ brand philosophy for Tata Motors to championing EV adoption with campaigns like ‘100 Reasons to go.ev’ and ‘Easy to ev’ during IPL, Arnab has consistently combined strategic insight and creative collaboration to deliver outstanding results.
In his new role, Arnab will take on expanded responsibilities across client partnerships, growth initiatives, and integrated business solutions. His promotion reflects FCB Ulka’s commitment to nurturing leadership from within and accelerating momentum for marquee brands.
Kulvinder Ahluwalia, CEO, FCB Ulka, said:
“Arnab is a steady hand and a sharp mind. He has played a crucial role not only in building Tata Motors but also in strengthening our client relationships. His elevation to Managing Partner is a well-deserved recognition of the value he brings every day.”
On his elevation, Arnab Ray shared:
“It’s been an incredible journey so far, and I’m truly grateful for the trust and partnership I’ve experienced at FCB Ulka. This new role is both an honour and a responsibility—one that I’m excited to take on as we continue building impactful work for our clients and driving meaningful growth together”
Arnab will continue to be based in Mumbai, working closely with the national leadership team to further strengthen FCB Ulka’s growth charter and client impact.
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