Apptrove by Trackier and leading media agency Lodestar UM hosted a recent workshop in Lodestar UM’s Mumbai office. The D.A.T.A. Workshop (the acronym for Data Attribution & Targeting for Apps) was a gathering of teams from various agencies who explored together how to use data and smart tools to make mobile advertising easier.Â
The event allowed media planners, strategists and digital specialists the ability to learn to track the source of their users, optimise their ads and target the right audience while saving them valuable time and money.
The aim of this session, hosted by Udit Verma, Co-Founder and CMO of Trackier, and Anchal Siwag, Associate Director of Customer Success, was to highlight important topics regarding mobile marketing. Experts from Apptrove and Lodestar UM were on hand to guide attendees through real-world examples and product demos.
Topics included:
The session was purposely interactive and practical, providing attendees the opportunity to ask questions, provide feedback, and leave with immediate takeaways.
In the digital landscape of today, there are numerous apps, websites, and platforms to explore. For an agency to run successful and streamlined campaigns, they need to be able to understand their users and where they are coming from. Apptrove’s tools will help them stay organised, obtain concise data, and improve the ad spend return.
“This workshop was not about features but solving real problems,” Udit Verma stated. “Agencies need flexibility, reliability, and usability, now. We’re thrilled to be able to offer their support.”
What’s Next
This workshop is the first of Apptrove’s series of agency workshops in India. Our aim is for more teams to become comfortable with mobile marketing tools and create stronger campaigns using real data.
Apptrove is a mobile marketing platform that allows businesses to track users, halt ad fraud, and optimise performance. It gives marketers full visibility on what is working and not working across platforms and devices.
Lodestar UM is one of India’s leading media agencies. Using a clever and creative approach, Lodestar UM works with the best brands and runs the campaigns that engage the right people at the right time.
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