This month JustWatch, the largest streaming guide in the world, released updates on the market share of all major streaming platforms across 60 different countries. The results below reflect data we collected over the last 3 months.
The market shares are based on 13 million monthly users on JustWatch in the US selecting their streaming services, clicking out to streaming offers and marking titles as seen.
At the forefront of the market, a fierce rivalry is unfolding between Prime Video and Netflix as their figures remain closely matched. Meanwhile, Apple TV+ and Paramount+ face a similar battle with Apple TV+ coming out on top.The market shares are based on 13 million monthly users on JustWatch in the US selecting their streaming services, clicking out to streaming offers and marking titles as seen.
Global streaming giant: Apple TV+ grabs the attention of the US market with a +1% increase in shares. Meanwhile, Amazon Prime Video struggled throughout the second quarter to keep their share above Netflix.
In other news, Disney+ has now made Hulu content available on their app within the country, bringing the two platforms closer to integration.
JustWatch’s Market Shares are calculated based on user interest in our website and mobile apps. User interest in the United States is measured by adding movies or TV shows to their watchlist, clicking out to a streaming service or filtering multiple streaming services, and selecting the relevant streaming service.
Check out our Streaming Charts for more insights into user preferences across all streaming platforms available in the United States.
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