Cheil X has brought onboard Ankit Singh as its new National Strategy Director, underscoring the agency’s commitment to building a future-facing leadership team that spans strategy, creativity, and experience. In this new role, Singh will report to Jitender Dabas, CEO, Cheil X.
With a career marked by shaping culturally resonant and business-driven brand strategies, Singh brings deep expertise across brand building, digital-first experiences, and scaling creative impact. Most recently, he led brand marketing for Hilton in South Asia and has previously held strategic leadership roles at Leo Burnett North and BBH Delhi — where he played a key role in regional expansion and capability development.
Over the years, Singh has helped craft brand narratives for some of the most iconic names in both Indian and global markets, including PepsiCo, Coca-Cola, Reckitt, Unilever, Niva Bupa, Blackberrys, Apple, Uber, and Tinder. His approach blends cultural intelligence with a technology-first lens — making him well-poised to contribute meaningfully to Cheil X’s integrated solutions approach.
Jitender Dabas, CEO, Cheil X, shared, “I’ve always believed that a strong strategic core doesn’t just solve business problems for brands—it shapes the agency’s ability to stay ahead of change. Singh brings his expertise of partnering with big global and Indian brands and an astute understanding of what marketing and brands need today. We are building a winning team — and Singh will be a key player in that formation.”
Reflecting on his new chapter, Ankit Singh said, “Data and technology are reshaping how brands connect with people, and Cheil has long been at the forefront of this shift — creating connected experiences across the consumer journey. I’ve always been drawn to building new things, so when Jeetu shared his bold vision for Cheil X, it felt like the perfect moment and the right place to build a future‑ready agency that delivers impact at scale.”
With this appointment, Cheil X continues its evolution into a powerhouse that unites business, culture, and creativity through the lens of technology and transformation.
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