Entrepreneur and multi-hyphenate leader Ananya Birla has announced the official launch of Birla Cosmetics Private Limited, marking her entry into the beauty and personal care space. As Founder and Managing Director, Ananya aims to revolutionize India’s beauty industry with a bold new venture that blends luxury, inclusivity, and global appeal—all while staying rooted in Indian excellence.
Birla Cosmetics currently comprises two flagship brands:
LOVETC – A premium colour cosmetics label focused on high performance and inclusive beauty standards.
Contraband – A luxury fragrance line that embraces individuality, disrupts conventional narratives, and celebrates bold self-expression.
Together, these brands form the foundation of Ananya’s mission to empower identity, confidence, and creativity through innovative beauty solutions and storytelling.
This newest entrepreneurial pursuit adds to Ananya Birla’s expansive portfolio of leadership and impact-driven roles. She currently serves as:
Director at Hindalco Industries, Grasim Industries, and Aditya Birla Fashion and Retail
Chairperson of Svatantra Microfin and Chaitanya India Fin Credit Pvt. Ltd.
Founder of the Ananya Birla Foundation and Ikai Asai
Co-Founder of mental health initiative Mpower
And an internationally recognized singer-songwriter signed with BMG
Her multi-sectoral approach combines sharp business acumen with cultural and social sensitivity, setting a new precedent for modern Indian entrepreneurship.
With the launch of Birla Cosmetics Pvt. Ltd., Ananya reinforces her commitment to creating world-class, homegrown brands that redefine standards across industries—from finance and mental health to lifestyle, fashion, and now, beauty.
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