Mumbai/Bangalore, 15th October, 2025: This Diwali, AMD, teams up with Social Panga and Yellow Shutter, to premiere a heartwarming film that beautifully blends technology with tradition. The film is a celebration of what truly matters during the festive season: the time spent with loved ones and how AMD’s high-performance processors make that possible.
With a simple yet powerful core idea that says, finish your work faster, celebrate sooner, it highlights AMD’s cutting-edge speed and seamless performance. We see the protagonist breezing through demanding tasks from rendering to loading without a hint of lag which reemphasizes a clear message that, AMD ke saath, ab koi deri nahi. Na kaam mein, na khushiyon mein.
At AMD, we believe technology should empower people—not slow them down,” said Vinay Sinha, Corporate Vice President, India Sales at AMD. “This film beautifully captures that belief. With our processors delivering exceptional speed and performance, we want users to spend less time waiting on their devices and more time celebrating with the people who matter most.”
“The only light you should need this Diwali is from diyas, not your laptop screen. With AMD, we wanted to show how technology and AI can actually give time back, helping you complete your work faster and more efficiently. So, when it’s time to celebrate, you can switch off your screens and truly soak in the warmth and glow of the festive lights.”, comments Gaurav Arora, Co-founder, Social Panga on the campaign.
“My mother never understands why I’m on my laptop on Diwali, and honestly, she’s got a point. Some moments shouldn’t have a processor in them. But that’s the thing about AMD, it performs faster, so you can finish sooner and step away for what really matters — the celebrations”, adds Rohit Singh, Senior Creative Director, Social Panga
The film ends on a realistic and relatable note that says, Toh milte hai phir, Diwali ke baad, a gentle reminder that while work will always be there, moments of celebration shouldn’t be missed. With AMD, you get to experience both — performance and presence — just in time for Diwali.
Read more: Publicis Groupe Middle East appoints Chris Solomi as Chief Digital Officer
