Menka Asrani has joined Amazon as Lead – Studio, taking charge of branded content initiatives for the OTT platform within the Amazon Ads ecosystem. She shared the update via LinkedIn.
In her new role, Asrani will focus on crafting content-led brand solutions designed to deepen engagement between advertisers and audiences, while supporting the continued evolution of premium digital entertainment.
Before moving to Amazon, she was Head of Brand Solutions – BigBang.Social at Collective Artists Network, where she led branded content and partnership strategies.
Over a career spanning more than 14 years, Asrani has built expertise in branded content creation, intellectual property development and integrated brand solutions. She has also driven revenue strategy, business expansion and operational scale across organisations.
Her professional journey includes leadership roles at JioCinema, ZEE5, The Walt Disney Company, Culture Machine Media, Bloomberg TV India and DB Corp Ltd, spanning print, television and digital/OTT platforms.
