New Delhi [India], April 2026: Alstone, India’s leading premium exterior cladding brand, has announced its association with Punjab Kings as the Official Cladding Partner for India’s Premier T20 Cricket League 2026. Marking its third engagement with the country’s biggest cricketing platform, Alstone continues to strategically leverage high-impact sporting associations to elevate brand visibility and deepen its connect with audiences nationwide.
Having previously partnered with a leading Bengaluru-based franchise, Alstone now aligns with Punjab Kings, a team celebrated for its fearless approach, high-energy gameplay and deeply engaged fan base. This collaboration reflects a natural synergy between Alstone’s progressive brand philosophy and the dynamic spirit of Punjab Kings.
Through this collaboration, Alstone aims to amplify its brand narrative during the season through a robust mix of integrated marketing initiatives, high-impact creative campaigns and targeted on-ground activations. The focus will be on creating deeper engagement with channel partners and end consumers, while reinforcing Alstone’s leadership in the premium cladding segment.
Speaking on the association, Mr. Sumit Gupta, Managing Director, Alstone, said: “Our partnership with Punjab Kings for the 2026 season is a reflection of Alstone’s evolving brand journey with cricket. This platform represents scale, influence and cultural relevance at an unmatched level. For us, it is not just about visibility, but about building a meaningful and lasting connection with our stakeholders across the country. Punjab Kings, with their passion and energy, perfectly mirror the values we stand for – innovation, performance and consistency.”
Saurabh Arora, Chief Commercial Officer, Punjab Kings: “We’re happy to have Alstone come on board as our Official Cladding Partner for the 2026 season. It’s always great to work with brands that are growing strongly across India. We’re looking forward to building this partnership together and creating meaningful engagement for fans through the season.”
With over two decades of industry leadership, Alstone has built a strong reputation for delivering cutting-edge cladding solutions that combine performance, durability and aesthetics. Its diverse product portfolio includes Fire Retardant Composite Panels (FRCP), Metal-based High-Pressure Laminates (HPL), Aluminum Honeycomb Panels, Metal Louvers and Zinc Composite Panels (ZCP) in collaboration with VMZINC, France.
Punjab Kings, known for their vibrant identity and unwavering fan loyalty, provide a powerful platform for Alstone to expand its reach and strengthen brand recall. As India’s premier T20 cricket league continues to command massive viewership and engagement, Alstone’s presence alongside Punjab Kings underlines its commitment to bold brand-building and sustained market expansion.
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