Almonds Ai, a leader in channel loyalty and rewards, has partnered with digital advertising firm Mobavenue to introduce ChannelX—a privacy-centric platform engineered to redefine how brands interact with their channel partners, including retailers, distributors, mechanics, and painters.
Traditional outreach methods like SMS, WhatsApp, and app notifications are increasingly falling short due to engagement fatigue and limited effectiveness. ChannelX addresses this gap by allowing brands to connect with verified partners directly on platforms where they spend significant time—such as OTT services, entertainment and gaming apps, auto blogs, and even Truecaller.
Built with a zero data-sharing model, ChannelX ensures privacy while enabling high-impact, call-to-action-driven promotions. Early results indicate the platform can deliver up to 3x higher engagement than conventional digital methods.
“Brands have invested heavily in loyalty programs, but the biggest gap is still visibility — reaching the right partner at the right time. With ChannelX, we’re not just improving communication; we’re unlocking a new layer of influence by meeting channel partners where their attention already is,” said Abhinav Jain and Apurv Modi, Co-founders of Almonds Ai.
“Channel marketing has stayed offline for too long while digital has transformed everything else. ChannelX is built to bridge that gap — bringing the power of digital targeting to the physical trade world, in a way that’s safe, scalable, and made for ROI,” added Ishank Joshi, CEO of Mobavenue.
ChannelX empowers channel partners to receive real-time product updates, schemes, and brand promotions while browsing their favorite content platforms. This creates timely brand touchpoints that blend seamlessly into their daily digital routines. Brands using the platform have already reported a 40% increase in overall reach, signaling strong early adoption and measurable impact.
As digital media continues to evolve and channel marketing catches up with broader industry transformation, ChannelX offers a powerful solution for brands looking to connect more meaningfully with trade partners—without compromising privacy or scalability.
