Horizon FCB Dubai has appointed Alex Pineda as its new Chief Creative Officer (CCO), a move that underscores the agency’s commitment to blending creativity with data and technology to build enduring brands.
With over two decades of global experience across the Middle East, Europe, and Latin America, Pineda brings a proven track record in helping brands across diverse sectors—QSR, automotive, banking, FMCG, real estate, tourism, and the public sector—stand out and drive results. His work has earned accolades at top-tier creative festivals including Cannes Lions, D&AD, One Show, Clio, Effies, LIA, Loeries, and Dubai Lynx.
“At Horizon FCB, our philosophy is that creativity is ‘Never Finished’. We are always evolving, always pushing boundaries, and always looking for ideas that drive the economic multiplier to our Clients,” said Reham Mufleh, Managing Director at Horizon FCB Dubai, “Alex embodies this mindset perfectly. His experience across markets, his passion for transformative ideas, and his commitment to nurturing talent make him the right creative leader for where we are headed.”
Pineda shares the agency’s belief in creativity as a force for both economic and cultural impact. His collaborative spirit and visionary thinking align with Horizon FCB’s long-term goals.
“If you check the status of today’s global creativity, clearly FCB comes out as the hottest network, with impressive work from offices like Chicago, New York, India, New Zealand,” he said. “Our goal is for Dubai to enter the party. We have the talent, the clients, and most importantly, the inner passion to make it happen”.
Beyond advertising, Pineda is also a comic book writer, football enthusiast, and home chef, living with two pet rabbits.
Read more: Dentsu Launches Sports Analytics Division in MENA, Appoints Samah Raydan as Vice President
