Omnicom Media Group has elevated Aishwarya Lahiri to the position of Business Director – Investment. Prior to this, she held the role of Associate Business Director and has been a key contributor to the agency’s success for over two years.
With more than ten years of experience in media strategy, planning, and buying, Lahiri has built a strong track record across diverse sectors. Before joining Omnicom, she served as Director – Media Investment at m/SIX, where she spearheaded offline media buying and investment across categories such as FMCG, automotive, hospitality, and education. She also played an integral part in cross-category pitches and vendor negotiations, ensuring both cost-effectiveness and execution excellence.
Lahiri’s earlier roles include a stint at Accenture as a Media and Design Analyst, and over three years at Lodestar UM, where she managed media investments for Coca-Cola India.
Over the course of her career, she has contributed to successful campaigns for prominent clients including Unilever, Vodafone, Coca-Cola, General Mills, DBS Bank, and Intercontinental Hotels Group. Her promotion aligns with Omnicom Media Group’s continued focus on enhancing its media investment leadership and driving greater value for its clients in an ever-evolving media landscape.
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