Karan Khanna is the COO & Co-Founder of Huella Services, helping brands bridge global digital solutions with the Indian market. With nearly 15 years of experience across brand management, agencies, publishers, and e-commerce, he combines strategic insight, analytical rigor, and a passion for technology-driven growth.
In the interview, Karan spoke about AI-led marketing, adaptive storytelling, and how human creativity can work hand-in-hand with intelligent automation to create campaigns that are both relevant and scalable.
With your background in AI-led ad innovation, what unique advantages do you see AI bringing to campaign strategy that traditional methods often miss?
AI has changed how we think about campaigns. It’s no longer about post-analysis; it’s about live learning. The biggest shift is that AI lets creativity adapt in motion. You can now understand audience sentiment, tone resonance, and engagement patterns in real time and adjust accordingly. That’s something traditional planning could never offer. At Huella, we’ve seen this through AIgnite, where campaigns evolve dynamically, keeping creative intelligence and human intuition in the same conversation.
In a market struggling with ad fatigue, how does AIgnAIgnitep extend campaign life by 3.2 weeks?
Most campaigns fade because audiences tune out before the idea has time to build memory. AI allows us to stretch that curve, sustaining interest without creative fatigue. When you bring adaptive storytelling into the mix, you can evolve tone, visuals, and messaging continuously. That’s how campaigns powered by AI-led products like AIgnite have managed to stay relevant for over three extra weeks on average, staying emotionally fresh even when the message remains consistent.
Are there plans to integrate AIgnite with emerging ad formats like CTV, DOOH, or retail media to capture new opportunities?
As formats evolve, so should creative intelligence. CTV, DOOH, and retail media aren’t just new canvases, they’re responsive environments. The future lies in connecting creative optimization across these touchpoints. We’re already seeing how AI can power adaptive storytelling at scale, a single idea reformatted intelligently for each context. It’s something we’re building towards through our own ecosystem too, ensuring the same brain that powers digital can now think across every screen.
Many brands face the challenge of balancing personalization with scalability. How do you approach solving this trade-off using data and AI?
Every marketer today is chasing personalization, but the real challenge is to do it without breaking scale. AI enables that balance beautifully — it uses behavioral data to form clusters that share intent or emotion, and adapts communication accordingly. Instead of one-size-fits-all or one-for-one, it’s one-for-many-who-feel-the-same.
Every new technology comes with adoption hurdles. What do you see as the biggest barriers for marketers in embracing AI-driven solutions, and how can they be turned into growth opportunities?
Adoption hurdles are mostly psychological. The fear of “AI replacing creativity” is still real. But in truth, AI enhances creativity, it gives you the data confidence to experiment more, fail faster, and scale what works. The opportunity lies in collaboration, not man versus machine, but man with machine. We’ve seen that once teams experience how AIgnite saves time and sharpen storytelling, skepticism turns into curiosity, and curiosity into conviction.
Looking ahead, what excites you the most about the future of AI in marketing, and how do you see your expertise shaping that evolution?
The next wave of AI in marketing isn’t just about automation—it’s about intelligence that can think with the marketer. We’re now working on a system that does more than execute campaigns. It can plan them across digital touchpoints, learn from historical performance, and suggest the smartest way forward across formats, screens, and audiences.
Think of it as moving from campaign management to campaign orchestration. An agentic AI system that doesn’t just analyse results but understands creative impact, recommends real-time optimizations, and builds unified insights that cut across every screen. That’s the evolution we’re engineering, where strategy, storytelling, and data finally speak the same language. Soon, every marketer will have strategy, content, creative, and media planning/buying—all automated, all insight-led—working together through one intelligent login.
