Adscholars is proud to announce its impactful contribution to global reforestation through its partnership with Equativ. This collaboration has supported the Eden Reforestation Projects, a non-profit organization dedicated to restoring forests and creating sustainable livelihoods for local communities.
Since 2020, Equativ has been working with Eden Reforestation Projects to rebuild ecosystems around the world. By employing local villagers, this initiative not only restores forests but also empowers communities through meaningful employment.
In 2024, Adscholars partnered with Equativ to deliver campaigns that transcend traditional advertising metrics. As part of this collaboration, for every 30,000 impressions delivered via Equativ, 1 mangrove tree was planted in Haiti. Mangrove forests are vital in combating climate change, preventing coastal erosion, and supporting biodiversity, making this initiative especially impactful.
Adscholars’ participation in this initiative highlights the potential of sustainable advertising to make a tangible environmental impact. By aligning business goals with global sustainability efforts, campaigns executed through Equativ are helping to restore the planet, one tree at a time.
“This partnership underscores the transformative power of purpose-driven advertising. Together, we’re creating campaigns that not only deliver results but also actively reduce carbon emissions and contribute to environmental sustainability. At Adscholars, our objective is to drive meaningful impact by aligning our efforts with a greener future,” said Satheesh Kumar, Managing Director, Adscholars.
As the advertising industry embraces sustainability, Adscholars and Equativ are setting a benchmark for how brands can drive positive change through innovation and collaboration.
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