Adnami, a leading provider of high-impact digital advertising solutions, has expanded its curation services to enhance value for advertisers, agencies, and publishers in programmatic advertising. This development aims to streamline ad buying, improve targeting, and leverage Adnami’s expertise in high-performing formats and premium inventory.
With these enhanced curation services, advertisers can now scale campaigns more efficiently. By consolidating premium inventory across multiple markets and platforms into a single deal, Adnami simplifies the activation of high-impact programmatic campaigns, making the process faster and more seamless. These curated deals are backed by Adnami’s in-depth knowledge of effective formats, top-performing domains, and the strategic use of first-party and contextual data, ensuring clients achieve their campaign goals with precision and efficiency.
Simon Kvist, CEO at Adnami, emphasises the significance of this expansion:
“Curation has always been a powerful tool, but recent technological advances and the growing need for privacy-friendly solutions have brought it to the forefront. By combining our expertise with curated inventory, we’re helping advertisers cut through the noise of programmatic complexity. The result is simpler, smarter ad buying with better outcomes—globally. Curation enhances inventory with data-driven insights and simplifies the complex landscape of programmatic buying, making the internet more navigable and campaigns more impactful.”
Key benefits of Adnami’s curation services include:
Thor Hansen, programmatic director at Adnami, highlights the advantages for advertisers and agencies:
“Curation allows for improved targeting and brand safety by providing access to premium placements with strict guidelines. Curated deals give advertisers placements that are tailored to their needs, ensuring relevance and quality. A good curator filters out irrelevant placements before a bid even reaches the DSP, saving time and delivering better campaign results.”
Publishers, too, benefit from the enhanced curation services. By leveraging their first-party and contextual data, publishers can increase the value of their inventory while maintaining control over pricing and placement.
Adnami’s commitment to innovation and excellence in digital advertising is reflected in its continuous efforts to adapt to industry changes and provide clients with cutting-edge solutions. The expansion of its curation services underscores Adnami’s dedication to simplifying high impact advertising globally, ensuring that clients can navigate the evolving programmatic ecosystem with greater efficiency and impact.
For more information about Adnami’s enhanced curation services, please visit: Adnami curation.
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