India, 6th February 2025: Leading Digital agency, ADK India, has redesigned the website of Jaipur Literature Festival (JLF), a vibrant showcase of the festival’s grandeur inspired by the symbolism and essence of the majestic peacock. The comprehensive design approach adopted by ADK India ensures a seamless user experience, with optimized content accessibility and a visually stunning interface that captivates a global audience for the world’s largest free literary festival. The new platform captures the festival’s vibrancy, cultural richness, and grandeur, offering users a seamless and visually captivating experience.
By blending traditional elements with modern design, ADK India has created a digital space that combines innovative features, mobile-first design strategies, and interactive elements to provide a comprehensive and user-friendly interface. From event schedules to speaker profiles and ticketing options, the mobile-first structure ensures enhanced usability across all devices, catering to the diverse needs of attendees, authors, and partners. The website’s dynamic layout, fluid animations, and user-friendly interface ensure a delightful journey through the festival’s exciting offerings. The redesigned website features a bold colour palette of deep pinks, purples, and gold, drawing from the peacock’s beauty and cultural significance.
Preeta Singh, President of Teamwork Arts, said,
“The redesigned JLF website truly embodies the essence of our festival, showcasing our heritage and energy in a visually stunning way. ADK India’s creative approach and attention to detail have exceeded our expectations.”
Vivek Shetty – AVP Business, ADK India, commented,
“Our team has crafted a platform that celebrates the beauty and diversity of JLF, offering a seamless and captivating digital experience for all attendees. We are thrilled to unveil the new JLF website, designed to enhance user experience and reflect the festival’s grandeur.”
With a focus on showcasing JLF’s cultural tapestry and commitment to excellence, ADK India’s design reinforces the festival’s position as a premier literary event that unites communities and celebrates the power of storytelling.
