Gurugram, 30th September, 2025 – AdGlobal360 (AGL), India’s premier MarTech company and a member of Hakuhodo International, today announced the launch of dXfactor, its new Martech consulting practice focused on driving AI-first digital transformation for enterprises.
Building on AGL’s decade of experience with Fortune 500 clients, dXfactor will offer a structured framework that integrates AI, data, media, and design to deliver measurable business growth. The new unit strengthens AGL’s positioning as a digital transformation partner for enterprises navigating rapid changes in customer expectations and technology.
To lead this initiative, AGL has appointed Varun Seth, Managing Partner, to head dXfactor. In this expanded role, he will focus on building the practice into a centre of excellence that combines strategy, consumer insight, and technology enablement.
dXfactor will focus on leveraging AdGlobal360’s proprietary AI-powered tools and deep industry knowledge to deliver end-to-end solutions. It will provide end-to-end support across the enterprise marketing journey, from crafting go-to-market strategies and building Martech architecture to driving paid-media effectiveness, enhancing customer experiences, and enabling robust measurement frameworks that deliver measurable business impact.
“Over the past decade, AdGlobal360 has been helping brands accelerate Digital & Marketing transformation through Data & Tech Driven Decision making. With dXfactor, we are moving to the next phase — an AI-first Martech consulting practice that will help businesses design for scale, speed, and superior customer experiences. We are excited to have Varun lead this charter.”
“Businesses today are at an inflexion point, where AI, data, and media intelligence are redefining how brands connect with customers. With dXfactor, our mission is to partner with organisations on this journey, guiding them through transformative strategies that deliver measurable business impact. I look forward to building this practice with AdGlobal360 and creating long-term value for our partners.”
The launch of dXfactor reaffirms AdGlobal360’s commitment to innovation and its vision of becoming the partner of choice for enterprises navigating the digital and AI-first era.
Founded in 2009 and headquartered in Gurugram, AdGlobal360 has been at the forefront of marketing automation and digital transformation in India. AGL combines creativity, analytics, and proprietary technology to deliver high-impact outcomes for brands. Since joining the Hakuhodo International family in 2020, AGL now operates across 8 global locations with a team of over 1100+ professionals.
For more information on dXfactor, please visit – https://dxfactor.adglobal360.com/
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