London, UK – 24th February 2026: Adform, the powerful and safe media buying platform built for game changers, today announces a significant milestone as the first Demand Side Platform (DSP) to join ISBA’s Partner Programme, the representative body for British advertisers.
This strategic partnership marks a major step forward for UK brands seeking true control over their outcomes. While advertisers have long demanded greater visibility and accountability for their digital budgets, the dominance of the Walled Gardens has made neutral performance auditing difficult. Adform brings the open technical expertise the industry needs to break this deadlock, offering a robust alternative to the traditional barriers set by Big Tech.
As the only global, independent DSP with a European heritage rooted in privacy and data ownership, Adform is uniquely positioned to support ISBA’s mission of establishing a fairer media marketplace.
In parallel with this partnership, Adform has further solidified its commitment to a diverse media landscape by supporting the Alliance of Media Independents. This partnership launches with a key sponsorship of The Indie Agency Club at MAD//North.
Stephen Chester, Director of Media at ISBA, said: “Advertisers need partners who don’t just talk about transparency and accountability but deliver it. Adform’s willingness to work with advertisers on these terms makes them a valued partner to ISBA as we seek to empower advertisers with a greater understanding of the media landscape, and how to make it accountable to advertiser objectives.”
Phil Acton, UK Country Manager at Adform, commented: “Relying on US tech giants means handing assets over to foreign data centres where you don’t own the ‘off switch’, leaving you flying blind on performance and exposed to policy shifts you can’t control. When you add the plague of bad actors and platform brand-safety failures, the risks to your brand and revenue are undeniable. We’re partnering with ISBA to give game-changing sovereignty back to advertisers. We’re here to prove that the open web isn’t just a viable alternative to legacy platforms. It’s where the real power sits for brands.”
