Key highlights:
Adasta – one of the leading Italian digital sales house acquired last year by Execus SPA Group, a holding company listed on Euronext Growth Milan operating in the social selling sector, and Magnite, the largest independent sell-side advertising company, announce the results of their collaboration in the field of display and video inventory monetisation.
Adasta has long collaborated with Magnite using the ad exchange to optimise the monetisation of its advertising inventory, and among the countless partners of the American ad tech company, it has always stood out as a pioneer in the adoption of Magnite products. With this in mind, Adasta piloted the release of the first version of Demand Manager, a Prebid wrapper optimised in collaboration with Magnite, which has proven to be instrumental in optimising ad auctions in Prebid.
Recent experimental tests conducted on five different implementations of Demand Manager produced very interesting results. Novella 2000, an Italian weekly gossip and culture magazine, recorded an increase in revenues in Programmatic (Prebid segment) of +11%, while Sportal, a digital publisher, specialising in the world of sport, recorded an increase of +22%. These results demonstrate the effectiveness of Demand Manager in maximising revenues for publishers.
“We are proud to collaborate with such an important industry player as Magnite with its targeted, efficient strategies and valuable services. Our partnership continues to evolve, with the aim of introducing further innovations that will benefit Adasta publishers and further optimise monetisation strategies. Together we are committed to maintaining high quality standards and providing state-of-the-art solutions in the digital advertising industry,” said Simone Chizzali, CEO & Founder of Adasta Media.
“Magnite developed Demand Manager to streamline wrapper management, and help publishers drive revenue growth and operational efficiency,” said Mariano De Luca, Lead, Platforms Italy, Spain & MENA, Magnite. “We’re pleased with the great results Adasta has achieved by leveraging Demand Manager’s A/B testing capabilities, and look forward to continuing to collaborate with them to enhance their Prebid optimization strategy.”
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