India, 6 January 2026Ā āĀ DubstepĀ®, the fast-fashion consumer tech brand from theĀ Nu Republic universe, welcomesĀ Abhay DeolĀ as its brand ambassador. A natural nonconformist with a deep-rooted connection to music and culture, Abhay perfectly represents DubstepĀ®ās belief in play, freedom, and self-expression.Ā
Inspired by music, movement, and pop culture, DubstepĀ®Ā has rapidly built a strong identity by making technology accessible, expressive, and easy to live with.Ā
Rooted in itsĀ Made to PlayĀ philosophy, Dubstep makes technology that blends seamlessly into daily life ā intuitive, expressive, and ready for the moment.
Over the last two years, DubstepĀ®Ā has emerged as one of the fastest-growing brands in its category, driven by its fast-fashion approach to consumer tech, trend-forward design, and strong resonance with Gen Z and young millennials.
The brandās extensive portfolio includes True Wireless (TWS) earbuds, Bluetooth speakers, wired and wireless headphones, power banks, chargers, data cables, and mobile accessories ā all designed for todayās connected, on-the-go consumers.
Fastest growing brand in Quick and E-Commerce Platforms
Available across Indiaās leading platforms ā including Blinkit, Instamart, Zepto, Flipkart, and Big Basket ā DubstepĀ® has emerged as one of the fastest-growing brands in fast-moving consumer tech, adding over 10 million loyal consumers to its ecosystem each year.Ā
Its sharp understanding of youth trends, fast design turnaround, and pop-tech aesthetic have made it a favorite among Gen Z and millennial audiences alike.
Abhay Deolās association with DubstepĀ®Ā feels organic. Beyond his film career, Abhay is a music enthusiast and DJ, known for carving his own path and rejecting the predictable ā values that align naturally with DubstepĀ® ās attitude-first DNA.
Speaking on the collaboration,Ā Abhay DeolĀ said, āWhat I like about DubstepĀ®Ā is its sense of freedom. Itās playful, bold, and doesnāt try to fit into a mould. It lets you be who you are, without overthinking. Thatās something I connect with deeply. DubstepĀ®Ā is tech with personality ā and that makes it real.ā
Commenting on the launch, Ujjwal Sarin, Founder, Nu Republic Universe which includes brands like Nu RepublicĀ®, TriphopĀ® and now DubstepĀ®, said Ā āDubstepĀ® Ā was built on the idea that technology should be fun, accessible, and part of everyday life. Over the last two years, the brand has seen tremendous momentum and has become one of the fastest-growing names in fast-fashion consumer tech. While DubstepĀ®Ā is part of the Nu Republic universe, it has its own distinct voice and purpose. Abhay represents that spirit perfectly ā authentic, independent, and effortlessly cool.ā
The collaboration with Abhay Deol marks a significant milestone in DubstepĀ® ās growth journey as the brand continues to scale its presence across India and strengthen its connection with a generation that values participation over perfection.
BTS FilmĀ
