In a strategic move, aimed at developing a future-ready product roadmap, Trackier, a leading provider of performance marketing solutions in the B2B space has announced the appointment of Abhay Chauhan as its new Chief Technology Officer (CTO).
With a distinguished track record in building new B2B performance marketing products and scaling them, as well as driving layered teams towards achieving organisational goals, Mr Chauhan brings the right expertise required for his new role.
In his role as CTO, Abhay Chauhan will oversee engineering operations, product architecture, capability scaling, cyber security and AI-driven product development. He will also play a pivotal role in shaping long-term vision for Trackier, Apptrove and Affnook, as well as strengthening the technical essence and reliability of Cloudstuff Global’s premier SaaS tools.
On the eve of his appointment, CEO of Trackier, Mr Faizan Ayubi noted that, “I am excited for this new chapter in the journey we initiated 9 long years ago. Abhay is the right fit for this role since he comes with years of hands-on experience scaling products within the same industry, and is a detail-oriented leader with a clear vision — exactly what we were looking for. With this appointment, we are looking to expedite mission-critical development, advance our technological capabilities and plan for the next stage of our growth journey”.
With over 8 years of experience in engineering for SaaS, Abhay Chauhan has served as a Director of Engineering at Apptrove. He has built the product from scratch, coding most of its features and processes into existence. He still remains a key contributor to its architecture, and developments, personally monitoring for improvements and integrating industry best practices within its framework.
As a leader in his domain, he has been instrumental in building agile methods to deliver solutions driving operational excellence and client satisfaction.
“I am very excited to step into the role of a CTO at Trackier. I look forward to contributing effectively towards taking Trackier, Apptrove and Affnook to new heights through planned product expansions, secure builds and client-centric delivery that moves the needle within the industry, elevating both the platforms and the services offered by us”, said Mr Chauhan, expressing his feelings on his new role.
Abhay Chauhan’s appointment as CTO of Trackier underscores the organization’s continued investment into innovation, visionary leadership and hands-on product development. As the company eyes new markets around the world to strengthen its position as a trusted provider of performance marketing solutions, this decisive move seems to be the first step into turning this vision into a reality.
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