Published on: October 26, 2026
Bauer Media Group has agreed to acquire eisbach.media GmbH, a Germany-based specialist in digital Out-of-Home (DOOH) advertising, from Goldbach Group AG, part of TX Group. The company operates a network of approximately 1,500 digital screens across Germany, with placements in shopping malls, on Digital City Light Posters and at Uber Platz in Berlin.
The acquisition marks Bauer Media Group’s entry into the German Out of Home (OOH) market – one of the largest and most established OOH markets in Europe. It is a consistent continuation of the development of Outdoor as a third Line of Business alongside Publishing and Audio, following last year’s acquisition of Clear Channel Europe-North.
Closing of the transaction is subject to regulatory approvals. Until completion, eisbach.media and Bauer Media Group continue to operate independently in the market.
The financial details of the transaction remain confidential.
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