Published on: October 23, 2026
Dabur India has introduced The Dialogue Hub, an AI-enabled digital intelligence and consumer engagement platform developed in collaboration with WPP. The platform aims to help the company’s marketing teams monitor consumer discussions as they happen and respond to emerging trends more effectively.
The Dialogue Hub combines AI-powered video intelligence, conversational AI, sentiment mapping and trend forecasting to identify shifts in consumer interests and conversations. It also links consumer insights with content development through a process Dabur describes as a ‘Strategy-to-Content Flywheel’.
Commenting on the launch, Anindo Samajpati, vice president – Marketing, Dabur India, said: “Trust in modern households isn’t static; it is earned every single day in real-time. The Dialogue Hub represents a fundamental shift in our marketing culture. We are moving from listening to shaping conversations, ensuring our timeless brands remain perpetually agile, relevant, and consumer-centric.”
Highlighting the technology supporting the platform, Manas Mehra, Global Chief Information Officer, Dabur India, said: “Building an agile intelligence engine requires a robust, scalable tech stack. By integrating advanced platforms with our corporate infrastructure, we have engineered a secure, future-ready environment that places data at the very heart of Dabur’s marketing strategy.”
Shashishekhar Mukherjee, general manager – Digital Marketing & D2C Head, Dabur India, emphasised the importance of responding to consumer interests quickly and authentically. He said: “The modern consumer expects brands to speak their language instantly and authentically. With The Dialogue Hub, we are breaking down silos between audience insights and content execution, allowing our brand managers to tap into micro-trends and cultural moments with unprecedented speed and precision.”
On the partnership, Kiran Rammurthy, CEO, Grey 82.5 (WPP), said: “Our partnership with Dabur brings together cutting-edge creative intelligence and real-time content orchestration. The Dialogue Hub will amplify Dabur’s presence in culture, deepening brand associations through data-backed precision and unmatched agility.”
Through The Dialogue Hub, Dabur intends to bring technology, data and creativity closer together to inform marketing decisions and strengthen consumer engagement across its brand portfolio.
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