Published on: October 22, 2026
Sobisco, the flagship brand of Kolkata-based Sona Biscuits, has appointed BC Web Wise as its integrated digital agency following a competitive multi-agency pitch. The partnership will focus on strengthening Sobisco’s digital presence across its key markets in eastern and central India.
Under the new mandate, BC Web Wise will oversee social media strategy and management, content creation, campaign development, influencer marketing and digital media. The agency will develop digital initiatives informed by regional insights, consumer behaviour and everyday snacking occasions.
With more than 35 years in the market, Sobisco offers a diverse portfolio of biscuits, cakes, rusks, wafers, snacks and noodles, with a presence across 19 states. The appointment follows the brand’s announcement of Amitabh Bachchan as its national brand ambassador.
Shayesta Shahzabeen, AVP, Client Excellence & Strategy at BC Web Wise, said: “What stood out to us was the richness of Sobisco’s portfolio and the role it already plays in millions of everyday moments. Our strategic focus is to move beyond product communication and build a distinctive digital brand that celebrates the rituals, behaviours and shared moments that make snacking such an integral part of everyday life.”
Anuja Bharadwaj, Creative Director, Copy at BC Web Wise, said: “The most exciting part of this partnership is that Sobisco already has an authentic place in people’s everyday lives. From chai breaks and family conversations to celebrations and shared rituals, the brand is woven into moments that matter. Our creative ambition is to build on those existing behaviours and shape a digital-first brand world that feels culturally relevant, socially native and rooted in everyday life.”
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