Published on: September 8, 2026
Mumbai, 8th September 2026 – Sebamed (marketed in India by USV Pvt Ltd) along-with WPP Media, is among the early brands exploring the next frontier of digital advertising through a ChatGPT advertising initiative. The activation brings Sebamed into an AI-led environment where consumers ask questions, explore options and make decisions thus, allowing the brand to engage with consumers at the moment of intent, rather than through conventional digital placements.
The campaign features Sebamed Gentle Facial Cleanser for oily and combination skin, built around the brand’s pH 5.5 proposition and its promise of effective cleansing without compromising the skin’s protective barrier. By aligning the product with real-time conversations around oily skin, cleansing, dryness and skin health, the activation connects product relevance with consumer intent.
Pranay Rao, Vice President – Marketing, USV Pvt Ltd said,
“For Sebamed, innovation means responding to evolving consumer needs while staying true to our skincare expertise. As consumers increasingly turn to AI-led platforms for answers, ChatGPT presents an opportunity to bring our commitment to skin-friendly cleansing into relevant conversations. This activation allows us to engage consumers at a moment of active consideration, with a message that is contextual, useful and rooted in our promise of cleansing without compromising the skin’s protective barrier. In partnership with WPP Media, we are exploring a new way for consumers to discover Sebamed in an increasingly AI-led world.”
Vishal Shah, Senior Vice President, Client Solutions, India, WPP Media spokesperson said,
“AI is reshaping how consumers discover information, evaluate options and make decisions. At WPP Media, our focus is on turning this shift into practical, solution-oriented media opportunities for brands. For Sebamed, ChatGPT advertising creates a new way to connect its product proposition with consumers at the point of active skincare discovery, when they are asking questions, evaluating choices and looking for relevant answers.”
Read more: GCPL Awards Global Media Mandate to WPP Media Across Seven International Markets
What sets it apart is its context-led approach to advertising. Rather than relying solely on traditional audience targeting, WPP Media is exploring how brands can show up within the topics consumers are actively researching creating a more relevant path from discovery and consideration to action.
For Sebamed, the activation signals a shift towards a new model of digital advertising, where AI-powered conversations become a new environment for brand discovery and consumer engagement. The initiative marks a shift in digital media from advertising around consumers to being present where they are actively seeking answers. As AI becomes increasingly embedded in everyday decision-making, WPP Media is enabling Sebamed to explore conversational environments as a new space for skincare discovery and consideration.
For WPP Media, the activation reflects its focus on turning emerging consumer behaviours into new media opportunities. By bringing together contextual relevance, consumer intent and Sebamed’s product proposition, the initiative opens a new pathway for the brand to engage consumers within the emerging AI-powered media ecosystem.
