Gurugram-based digital marketing agency PROHED has secured the digital performance marketing mandate for Vianaar, a premier luxury holiday homes brand renowned for its design-led villas and apartments in Goa, Kasauli, and Sri Lanka. The partnership aims to supercharge Vianaar’s customer acquisition for villa sales, targeting HNIs, NRIs, and urban professionals seeking premium second homes and investment-led luxury properties in Goa’s most sought-after micro-markets.
With a focused full-funnel performance strategy, PROHED will drive high-intent enquiries and qualified leads for Vianaar’s Indo-Portuguese inspired villas in locations such as Assagao, Siolim, and Ashwem. The mandate will span search, social and other high-intent digital platforms, with strong emphasis on landing page optimization, remarketing, and analytics-led decision making to improve cost per qualified lead, site visit conversions and overall sales efficiency.
This collaboration underscores the growing importance of data-driven marketing in luxury real estate, positioning Vianaar for accelerated digital-led growth in villa sales, while further strengthening PROHED’s portfolio in the premium real estate and lifestyle segment.
