The Estée Lauder Companies has selected WPP as its global media agency of record following a competitive pitch managed by MediaSense. The development was first reported by AdAge.
The new mandate consolidates the beauty group’s global media business under WPP, streamlining responsibilities that were previously handled by multiple agencies across regions.
According to COMvergence, Estée Lauder’s worldwide media expenditure stood at approximately $680 million (£500 million) in 2025. The company operates in nearly 120 markets globally and manages a portfolio of around 20 brands.
Prior to this consolidation, the company worked with Brainlabs in the UK and Ireland, Monks in North America, and Assembly across Europe and India.
The decision to unify its media operations comes after the appointment of Aude Gandon as chief digital and marketing officer in August last year, part of a broader strategy to strengthen performance and accelerate growth.
Stéphane de la Faverie, Chief Executive of The Estée Lauder Companies, said in March last year: “We did not capitalise on the higher growth opportunities quickly enough in channels, markets, media and prestige price tiers, nor fuel new consumer acquisition aggressively enough.”
The Estée Lauder Companies’ global brand portfolio includes MAC, Clinique, Estée Lauder, La Mer, Jo Malone London and The Ordinary, among others.
With WPP now overseeing global media strategy, the company aims to drive stronger integration, efficiency and growth across its worldwide operations.
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