Truecaller has entered into a reseller partnership with Integrated Media Tech Pvt. Ltd., a Srishti Media Group company, to grow its advertising business across India, particularly in tier two markets.
Through this alliance, Integrated Media Tech will help scale Truecaller Ads by enabling brands and agencies to leverage the platform’s ad solutions. The collaboration is designed to support regional and mid-market advertisers in delivering contextual, data-driven campaigns to Truecaller’s extensive user base.
With its strong regional network and established advertiser relationships, Integrated Media Tech is expected to accelerate adoption of Truecaller’s native ad formats and enhance utilisation across markets. The move aligns with Truecaller’s efforts to strengthen its mobile advertising ecosystem through strategic local partnerships.
Hemant Arora, Vice President and Global Head of Truecaller Ad Business, said, “As Truecaller Ads continues to evolve into an intelligent, intent driven engagement platform for brands, expanding our advertising footprint across India remains a key strategic priority.
Partnering with Integrated Media Tech enables us to deepen our engagement with advertisers through a team that brings strong market understanding and execution capabilities. Together, we aim to empower brands to connect with consumers through relevant, trust led advertising experiences while driving measurable outcomes.”
Mandeep Malhotra, Founder and CEO, Integrated Media Tech, added, “Truecaller’s ad formats provide brands with a powerful opportunity to engage audiences within a credible and high attention environment. We are pleased to partner with Truecaller to extend these capabilities to advertisers across India. By leveraging our strong relationships and market expertise, we look forward to helping brands unlock new growth opportunities through innovative, data driven advertising solutions.”
The partnership forms part of Truecaller’s broader strategy to build stronger regional alliances and reinforce its position in India’s mobile advertising landscape.
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