INNOCEAN India, in partnership with Canvas Worldwide India, has been awarded the integrated communications mandate for UPES University. As part of the engagement, INNOCEAN India will oversee strategic planning and creative development, while Canvas Worldwide India will lead media strategy, planning, and execution.
The collaboration aims to strengthen UPES’ brand positioning through cohesive, campaign-led initiatives. The first phase of the partnership will centre on building an integrated campaign framework for 2026, aligning brand messaging across channels and stakeholder groups.
Operating in a highly competitive higher education landscape, UPES is seeking a more streamlined and structured communications approach. The two agencies will function through a unified model that integrates strategy, creativity, and media to ensure consistent messaging and measurable impact.
This win further expands INNOCEAN India’s diversified portfolio beyond automotive, adding to its work with brands such as Hamdard, Sony, KEI Cables, and IFFCO Tokio.
Commenting on the appointment, Bharat Kharbanda, Chief Business Officer, GUS Global Services, said: “As our communication requirements continue to evolve, it was important for us to work with a partner that could bring structure and integration to the process. INNOCEAN India demonstrated a clear understanding of our objectives and how to approach them cohesively, which informed our decision.”
Robinh Sharma, Marketing Director, UPES University, said: “As we look ahead to 2026, our focus is on clearly articulating what differentiates UPES as a university, from our academic offerings to our strong industry integration and leadership positioning. INNOCEAN India’s integrated approach will support us in sharpening and amplifying this narrative.”
Jae Ho Yoo, Managing Director & CEO, INNOCEAN India, said: “This mandate aligns with our strategy to expand and strengthen our growth business beyond automotive. With UPES, we will leverage our proven strengths as a unified Marketing OS to deliver sharp target and market insights, while providing fully integrated solutions that translate strategy into measurable impact. We are committed to deploying our full capabilities to ensure that every communication initiative is insight-driven, cohesive, and strategically grounded in the institution’s long-term vision.”
Santosh Kumar, Chief Operating Officer, INNOCEAN India, said: “This partnership is about moving beyond siloed campaign delivery to a truly integrated model. Together with Canvas Worldwide India, we will focus on building a unified planning and execution structure for UPES that ensures sharper media alignment, stronger creative impact, and sustained momentum as we roll out the 2026 roadmap.”
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