Las Vegas / New Delhi, 19th February 2026: AdGlobal360 (AGL), India’s premier MarTech company and a member of Hakuhodo International, showcased Glocal360, its hyperlocal business digitization platform, at NADA (National Automobile Dealers Association) Show 2026, highlighting how dealer networks can improve visibility from marketing activity to final sales across multi-location operations.
Glocal360 is designed as a unified system that integrates marketing execution, content management, location presence, advertising workflows, and lead management into a single platform, enabling distributed businesses to run coordinated local growth programs at scale.
At the event, AGL used its booth as a live demonstration environment where international dealer groups experienced how day-to-day dealership workflows operate inside the platform across marketing and operations. The demonstrations focused on how centralized strategy and localized execution can be managed consistently across multiple rooftops.
Conversations at NADA highlighted the operational complexity faced by dealer groups, including fragmented tools, inconsistent campaign execution, and limited visibility from marketing spend to retail sales outcomes. Glocal360 connects campaign performance directly to leads, pipeline activity, and dealership execution, providing a structured framework for managing distributed operations with clearer attribution.
Dealers showed strong interest in the platform’s automation capabilities, including conversational assistance and instant creative generation that reduce campaign turnaround time. The TrendVizor analytics module attracted particular attention by enabling performance analysis across model lines, locations, and creative variations within a single dashboard, supporting faster decision-making across networks.
The platform strengthens each dealership’s digital presence across search, social, and paid media channels while using geo-targeting to attract high-intent local buyers. By integrating marketing, advertising, and lead workflows into one environment, Glocal360 enables consistent local execution with measurable performance. Early deployments have demonstrated measurable improvements in dealership outcomes, including sales conversion improvements of up to 14% and up to 57% reductions in customer acquisition costs.
AGL noted that NADA served as an entry point for discussions with dealer groups and ecosystem partners in North America, focused on market validation and expansion opportunities.
Industry discussions at the event also reflected a broader shift toward integrated systems and automation across automotive retail, as dealer networks seek to reduce operational complexity and improve governance across locations. Glocal360 aligns with this direction by combining marketing, advertising, content, and lead management into a connected environment that supports scalable execution across distributed businesses.
Reflecting on the company’s ambitions to make global MarTech solutions, Rakesh Yadav, Founder & CEO at AdGlobal360, said, “Glocal360 represents the evolution of capabilities we have built over years of working with large distributed businesses. What we are taking global is not just a technology platform, but a proven operating model for managing multi-location growth with structure, automation, and measurable outcomes. Dealer networks across markets face similar challenges around fragmentation and attribution, even though local market dynamics vary. That is precisely why we built Glocal360, a system designed to deliver global consistency while remaining locally relevant.”
Commenting on the showcase experience, Karan Narang, Managing Partner at AdGlobal360, added, “What we repeatedly heard at NADA is that dealer groups aren’t struggling with marketing effort; they’re struggling with operational clarity. Campaigns run, leads arrive, but visibility from activity to retail sale remains fragmented. Glocal360 creates a single operating layer across marketing, lead management, and dealership execution. When every rooftop works from the same system, growth becomes measurable, repeatable, and scalable.”
The showcase reinforced the importance of connecting the entire journey from local marketing to final sale within a unified system, enabling consistent execution, clearer attribution, and scalable performance across dealership networks and other multi-location businesses.
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