Media Corridors, a branding and communications agency, has been appointed to handle public relations and branding for GADOTT, the bath and wellness brand from VMS Bathware.
As part of the mandate, the agency will lead brand strategy, media relations, public relations, and integrated communications to boost awareness among consumers, architects, interior designers, and industry stakeholders.
The collaboration builds on Media Corridors’ previous partnership with VMS Bathware on its Grafdoer brand, where the agency supported the launch of its television commercial.
Commenting on the partnership, Vinay Jain, Founder & MD, GADOTT, said, “As we scale GADOTT as a premium luxury brand, it was important for us to partner with a communications agency that understands strategic brand building. Media Corridors’ earlier work with Grafdoer gave us the confidence to extend this partnership for GADOTT.”
Ayushi Arora Gulyani, Founder & CEO, Media Corridors, added, “GADOTT represents a thoughtful blend of global design excellence and Indian craftsmanship. Having previously partnered with VMS Bathware on Grafdoer, we are excited to shape a strong, design-led communication narrative for GADOTT and build long-term brand equity in the luxury bathware space. This engagement also marks a natural step-up in our 2026 focus on working more closely with premium brands and professionals across the interior and architecture ecosystem.”
The scope of work will include crafting a unified brand story along with managing media outreach and influencer engagement.
Read more: Django Secures Digital Mandate For Snabbit
