Tribes Communications has announced a strategic investment in TRIOOH, a fast-growing, technology-led out-of-home (OOH) media company. The collaboration aims to accelerate growth for both organisations while enhancing scale, technological innovation, and the effectiveness of OOH solutions for clients.
With a portfolio of more than 450 brands and annual capitalised billing exceeding INR 1,000 crore, Tribes Communications has established a robust integrated marketing ecosystem across India. The investment in TRIOOH marks a significant step in strengthening Tribes’ omnichannel offering and expanding its presence in OOH and experiential marketing.
Commenting on the investment, Gour Gupta, Chairman, Tribes Communications, said, “I am delighted to welcome TRIOOH to the Tribes family and look forward to building a powerful growth journey together. We continue to deliver best-in-class tech solutions at scale and consistently invest in strengthening our capabilities. This investment is a strategic step towards expanding our OOH and experiential presence. Anuj and his team bring strong technology-led innovation, execution excellence, and a marquee client base, and are a strong cultural fit for Tribes. Together, we will offer clients more integrated, data-driven and scalable solutions.”
TRIOOH has developed a strong roster of clients, including Meta, Qualcomm, VinFast, Bharat Taxi, Snabbit, and several other global and high-growth brands. The company has executed impactful campaigns across multiple markets by combining traditional, digital, and data-powered OOH formats.
The partnership brings together Tribes’ strengths in brand strategy, media planning, creative development, and experiential marketing with TRIOOH’s execution capabilities and next-generation OOH solutions. This collaboration aims to provide brands with a powerful mix of reach, creativity, data intelligence, and on-ground execution.
Anuj Bhandari, Founder & CEO, TRIOOH, said, “This partnership marks a transformative milestone for TRIOOH. Tribes’ stature as India’s most awarded integrated communications agency, its expansive client relationships, and national footprint, combined with Gour’s leadership, provide us with the ideal platform to scale rapidly. Together, we will deliver smarter, more innovative, and highly measurable OOH solutions for brands.”
Jasmeet Singh, Co-Founder, TRIOOH, added, “OOH is evolving from static visibility to intelligent, data-led impact. This partnership allows us to accelerate that shift at scale by combining TRIOOH’s technology-first OOH capabilities with Tribes’ integrated strategic and creative strengths to build outcome-driven brand experiences.”
TRIOOH has distinguished itself through its focus on technology-enabled OOH innovation, including digital screens, programmatic OOH buying, real-time campaign monitoring, audience analytics, geo-targeting, and dynamic content optimisation. When combined with Tribes’ expertise in data, media, and creative strategy, these capabilities will empower brands to run targeted, transparent, and ROI-focused campaigns at scale.
The collaboration is expected to unlock synergies across strategy, planning, technology, creativity, and execution. Tribes’ clients will gain access to advanced OOH platforms and specialised capabilities, while TRIOOH will benefit from Tribes’ extensive client relationships and integrated communications expertise.
This strategic move further reinforces Tribes Communications’ commitment to expanding its ecosystem through partnerships designed to drive long-term value, innovation, and measurable impact for brands.
Read more: Tribes Communications Names Yasmeen Mishra as President and Head, Mumbai
