03 February 2026, Delhi: Sociowash, a leading integrated advertising agency, has been awarded the media mandate for AGEasy, a unique phygital, direct-to-consumer business of Antara Senior Care—India’s only fully integrated senior care ecosystem. The partnership marks an important step in expanding AGEasy’s digital footprint and reinforcing its position as a trusted name in senior care.
Under this collaboration, Sociowash will manage AGEasy’s D2C media promotions and digital advertising, aimed at building revenue and driving engagement across online audiences. The agency will lead strategy and execution to communicate AGEasy’s mission of enabling seniors to age with ease and joy through products and solutions thoughtfully reimagined with expert insights.
Launched in 2023, AGEasy offers a curated range of over 85 products and 180+ SKUs that address key aspects of senior wellness, including joint care, lung care, fall prevention and assisted mobility. With compassionate innovation, AGEasy has already touched the lives of over five lakh seniors, restoring dignity, independence and bringing ease and joy.
Expressing his delight on the partnership, Shlok Hari, Business Head (Media), Sociowash, said, “Collaborating with AGEasy gives us the opportunity to help build-up a purpose-driven brand that improves lives. Our focus will be on building a strong digital narrative that resonates with seniors and their families, while creating meaningful engagement around health, care, wellness and independence.”
Mukesh Ghuraiya, Chief Marketing Officer, Antara Senior Care, said, “At AGEasy, our vision is to empower seniors with everyday products and solutions that help them live more independent, fuller and healthier lives. We believe in helping seniors remain in charge. Sociowash’s integrated digital expertise and creative storytelling approach align perfectly with our mission to make everyday wellness solution accessible and trusted.”
The partnership with AGEasy further strengthens Sociowash’s growing portfolio of impact-driven brands. With over a decade of experience in creating data-led, human-centered digital strategies, Sociowash continues to help brands connect with audiences through purposeful storytelling and measurable outcomes.
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