Bharti Airtel has announced a strategic partnership with Adobe to offer Adobe Express Premium to its customers nationwide, expanding access to AI-driven creative tools at scale.
As part of the collaboration, Airtel’s mobile, broadband, and DTH customers—totalling over 360 million users—will receive a complimentary one-year subscription to Adobe Express Premium. The initiative aims to make professional-grade design and content creation tools accessible to individuals, students, creators, and businesses across India.
Commenting on the partnership, Siddharth Sharma, CEO, Connected Homes and Director, Marketing at Bharti Airtel, said, “This partnership is about more than technology. It is about empowering millions of Indians with cutting-edge AI tools to create and innovate. From a student crafting their first resume to a small business owner designing a poster or a creator editing videos for followers, we want to empower every Airtel customer with the tools for self-expression. With Adobe Express, world-class creative tools are no longer a luxury; they’re a reality for every Indian.”
David Wadhwani, President, Creativity and Productivity Business at Adobe, said, “We are committed to empowering everyone to create and stand out with Adobe Express, the quick and easy create-anything app. We are excited to partner with Airtel to bring Adobe Express Premium to millions of people across India for free, accelerating the growth of India’s vibrant creator economy and enabling people to easily produce standout content, whether boosting their careers, growing their businesses or promoting their passions.”
Adobe Express Premium enables creators and influencers to produce engaging videos and visual assets for social media platforms. Individual users can design invitations, greetings, and personal projects with ease, while students can build presentations, academic projects, and professional portfolios.
Small businesses and entrepreneurs can use the platform to create advertisements, posters, logos, and other promotional content. Marketers and advertisers can also leverage the tools to develop campaign creatives and branded digital assets efficiently.
Read more:
