AdTech Today partners with MMA India (Marketing + Media Alliance) to showcase industry thinking from the forefront of marketing and media.
Moneka Khurana has just been promoted to Managing Director of MMA India, and she takes the role at a moment she thinks marketing has been waiting years for. The Marketing + Media Alliance rebranded from…
AI is transforming modern marketing and customer experience, but its effectiveness depends on the quality of the data behind it. In this guest article, Rahul Singh, Senior Director, Business Development at The Trade Desk, explains…
As India’s digital advertising landscape grows more complex, marketers are moving beyond traditional campaign metrics to focus on media quality, real-time optimisation and AI-powered decision-making. In this guest article, Abhishek Pujar, Commercial Lead at Integral…
Gulshan Verma is a leader who thinks in journeys, not just transactions. As the Director of Amazon Ads India, he oversees an incredibly sophisticated commerce engine; yet, his philosophy remains rooted in a very simple,…
As customer journeys become increasingly fragmented across channels and platforms, brands are under pressure to turn vast amounts of data into meaningful, real-time experiences. In this perspective, Ishank Joshi MD & CEO at Mobavenue AI…
As brands move from data collection to intelligent experience delivery, the role of AI in Martech is evolving rapidly. In this piece, Sujay Ray shares why the future of Martech leadership will depend on balancing…
