Pune, 28 January 2026: Behavioural strategy consultancy Wolfzhowl has announced a strategic partnership with The Brand Odyssey, a Pune-based integrated creative consultancy, to establish ‘Wolf Odyssey’, a strategic consumer engagement firm that will operate out of Pune and serve brands across regional, national, and select international markets.
The collaboration brings together Wolfzhowl’s expertise in StraTech and growth strategy for brands and businesses, alongside The Brand Odyssey’s strong on-the-ground marketing and creative advertising capabilities. The firm will function as a centre for senior-level strategic thinking and implementation, supporting brands across sectors including real estate, BFSI, pharma, healthcare, and traditional and modern retail.
Saurabh Khatri will lead client relationships and business growth for Wolf Odyssey from Pune. Founder of The Brand Odyssey, which has been actively servicing the Pune market since 2020, he is a brand and digital strategy leader with over 18 years of experience across India, the UAE, and Southeast Asia. His experience spans FMCG, hospitality, real estate, lifestyle, and services, and includes a previous leadership role as Head of Digital at McCann Worldgroup, Indonesia, where he worked on brands such as Dettol, Mentos, and Burger King.
Working alongside him, Anupama Yadav joins as Strategy Head and Consultant Partner. With over 12 years of experience in brand strategy, Anupama has partnered with leading global and Indian brands across luxury, automotive, FMCG, healthcare, lifestyle, alco-bev, and consumer durables. She has held senior strategy roles at Ogilvy, Grey Group, Dentsu Creative, and JWT, bringing deep expertise across consumer research, brand positioning, identity systems, brand architecture, new product launches, and communication. Now based in Pune, she will work closely with regional brands through Wolf Odyssey, addressing a clear gap for senior, on-ground strategic leadership.
Talking about the new firm, Kalyan Ram Challapali, Founder, Wolfzhowl Global, said, “Wolf Odyssey reflects how client needs are evolving, towards a sharper, more localised strategy that can move seamlessly from thinking to execution. By bringing together Wolfzhowl’s creative and content strengths with The Brand Odyssey’s depth in brand and digital strategy, we’re expanding our offering in a way that is both focused and flexible. This collaboration allows us to partner more closely with brands that need senior, hands-on thinking to drive relevance and growth in specific markets.”
Anupama Yadav and Saurabh Khatri added in a joint statement, “Wolf Odyssey has been conceived to address a clear gap we see in the market, brands needing strong, on-ground strategic leadership that understands local context without losing sight of larger brand ambition. The early response has been encouraging, with mandates already underway across healthcare and diagnostics, and conversations opening up across sectors. What’s most exciting is the opportunity to build brands with clarity, intent, and sustained impact, right from the ground up.”
Wolf Odyssey has commenced work on its initial mandates, spanning healthcare, diagnostics, and local business strategy engagements.
Read more: WolfzHowl Appoints Eswara VAN Sharma as Consulting Director (India & ASEAN)
