Mumbai, 27th January, 2025: MOMS Outdoor, an outdoor specialised unit of Madison World, executed a massive, high-impact outdoor campaign for Sony Entertainment Television’s newest show, Wheel of Fortune. Timed to create instant buzz on the day of launch, the campaign took over the skylines of Mumbai and Delhi with 2,300+ outdoor sites, delivering one of the most expansive OOH launches in recent times.
Using a powerful mix of billboards, gantries, unipoles, premium DOOH screens, metro pillars, station panels, and digital screens, the campaign ensured maximum visibility across busy roads, transit routes, and key city hotspots. The high-decibel presence made Wheel of Fortune impossible to miss, proving that outdoor media delivers unmatched impact and instant awareness at scale.
Deepa Gupta, Senior Vice President, South & West, MOMS Outdoor, said, “This campaign was all about scale, speed and sight dominance. Executing 2,300+ sites across two megacities within a tight window required precision planning and flawless coordination. For us at MOMS Outdoor, it was about translating the excitement of ‘Wheel of Fortune’ into a real-world spectacle that audiences simply could not miss.”
Echoing this sentiment, Jayesh Yagnik, CEO, MOMS Outdoor, added, “At MOMS Outdoor, we believe impactful brands deserve impactful visibility. This campaign for Sony Entertainment Television exemplifies how strategic OOH, when executed at scale, can create cultural moments. From billboards to DOOH, every format worked together to deliver a commanding presence that truly reflects the stature of the show.”
MOMS is a part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World operates several specialized brands in the OOH space including Platinum Outdoor, activation specialist Madison TURNT, rural specialist Anugrah Madison, and retail specialist MRP. Madison World, through its 11 units, served over 500 advertisers last year. MOMS handles blue chip clients like Asian Paints, Raymond, Pidilite, Maruti Suzuki, Mcdonalds, Bajaj, Caltex, Pepsico, ITC and several others.
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