Beam & Words has secured the social media mandate for PROMPERÚ, Peru’s official export and tourism promotion body, for the Indian market for the 2025–2026 period. As part of this engagement, the agency will be responsible for shaping and executing Visit Peru’s digital and social media strategy aimed at Indian audiences.
The mandate will see Beam & Words focus on increasing brand awareness and driving engagement among Indian travellers, leveraging insights into local preferences and digital behaviour.
Commenting on securing the mandate, Arjun Guleria, Founder of Beam & Words, said, “India is a rapidly growing outbound travel market, and we are proud to partner with PROMPERÚ to bring Peru closer to Indian travellers. Through localised storytelling, culturally relevant campaigns, and high-impact digital strategies, we aim to position Peru as a dream destination for the Indian audience over the year.”
The collaboration supports PROMPERÚ’s broader objectives for 2025, which include strengthening its footprint in India and encouraging higher inbound tourism from the market. Under the partnership, Beam & Words will create and manage digital content that showcases Peru’s rich culture, diverse cuisine, natural landscapes, adventure offerings, and luxury travel experiences.
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