Bengaluru, India, January 2026: Verbinden Communication, a B2B digital marketing and IT services company has announced a strategic partnership with OptimizeGEO.ai, to help brands adapt to the rapid shift towards AI-led search and discovery, as large language models (LLMs) and AI assistants increasingly influence how buyers discover and evaluate companies.
Industry estimates indicate that over 40 percent of search-led discovery is expected to move to AI-driven interfaces over the next two years, fundamentally altering traditional traffic-based marketing models. Unlike conventional search engines, AI platforms typically surface only a small set of recommendations, making visibility, authority, and contextual accuracy critical for brands.
As part of the partnership, Verbinden will integrate OptimizeGEO into its Verbinden 2.0 initiative, which focuses on AI-powered services and products. The initiative also includes Verbinden’s proprietary AI product, Zoana, aimed at helping organisations operate and market effectively in AI-first environments.
“AI discovery is no longer about ranking for keywords; it is about whether your brand is seen, trusted and recommended,” said Kirthiga Reddy and Saurabh Doshi, Co-Founders of OptimizeGEO.ai. “As AI becomes the first point of interaction for many users, brands need to actively shape how they are represented in AI-generated answers. Partnering with Verbinden allows us to combine a strong GEO platform with strategic execution, helping companies stay relevant in this discovery paradigm.”
The partnership recently moved into execution, with Cogniquest AI Technologies onboarding as the first joint customer. The company will use OptimizeGEO’s platform and Verbinden’s implementation expertise to strengthen its AI discovery presence as it scales its enterprise offerings.
“As an AI-first company, we see AI-led discovery as both a risk and an opportunity,” said Girish KN, Chief Business Officer at Cogniquest AI Technologies. “AI systems increasingly act as intermediaries between brands and decision-makers. Working with Verbinden and OptimizeGEO helps ensure that our brand is accurately represented and discoverable in these environments.”
According to market observers, enterprises are beginning to reallocate portions of their digital marketing budgets towards AI discovery optimization as zero-click and AI-assisted journeys reduce the effectiveness of traditional performance metrics.
“Verbinden 2.0 is about helping our clients prepare for structural shifts, not incremental changes,” said Vinay Kumar, CEO of Verbinden Communication. “As AI becomes a dominant layer of discovery, brands need clarity on how they show up, how they are understood, and how trust is built. Our partnership with OptimizeGEO allows us to address this challenge in a structured and future-ready manner,” adds Vinay.
