AdLift, a digital marketing agency recently acquired by Liqvd Asia, has been appointed to handle the SEO and content marketing responsibilities for AGEasy by Antara. AGEasy is a premium lifestyle and healthcare brand from the Max Group, focused on simplifying healthy living for seniors.
Under the new mandate, AdLift will drive AGEasy’s digital growth through a structured organic strategy aimed at improving search visibility and strengthening audience engagement. The scope of work includes end-to-end SEO optimisation such as technical audits, keyword research, on-page improvements, and the development of high-quality, search-led content aligned with the brand’s positioning and consumer needs.
The partnership is designed to help AGEasy build stronger online discoverability while establishing thought leadership in the senior wellness and lifestyle space through relevant and authoritative content.
Speaking on collaboration, Dhruv Poplai, Category lead, AGEasy by Antara, said: “We are delighted to partner with AdLift to strengthen AGEasy’s online presence. Their proven expertise in SEO and content marketing will help us reach our target audience more effectively and communicate our brand’s vision of simplifying healthy living for seniors.”
Prashant Puri, Co-founder & CEO of AdLift, added: “We’re thrilled to join hands with AGEasy by Antara, a brand that’s redefining senior wellness in India. Our team will focus on leveraging cutting-edge SEO strategies and content-led storytelling to drive measurable growth and meaningful engagement for the brand.”
Through this collaboration, AdLift will work towards expanding AGEasy’s organic footprint, enhancing content credibility, and positioning the brand as a trusted voice for senior wellness and lifestyle solutions in India.
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