Value 360 Communications has been appointed as the public relations and brand communications partner for Womancart, marking a strategic collaboration aimed at supporting the company’s next phase of growth and stakeholder engagement. The partnership, formalised on November 24, 2025, includes a comprehensive communications mandate covering strategic advisory, media relations, content-driven storytelling, and reputation management as Womancart scales its presence.
Under this engagement, Value 360 will enhance Womancart’s communications architecture by bringing sharper focus, alignment, and strategic coherence to its brand messaging. The scope includes crafting a clear brand narrative, developing press materials and media kits, and driving outreach across key markets such as Delhi, Mumbai, and Bengaluru. The agency will also manage ongoing media tracking, periodic strategic evaluations, and identify relevant awards, industry platforms, and selective paid opportunities to strengthen brand credibility.
In addition, Value 360 will tap into its influencer marketing arm, ClanConnect, to build campaign-ready narratives and boost digital engagement among priority audiences. Collectively, these initiatives aim to help Womancart communicate a consistent and compelling story to consumers, investors, partners, and the broader industry ecosystem.
Commenting on the partnership, Kunal Kishore, Managing Director and Chairman, V360 Group, said, “Womancart is at a defining moment in its journey, and we are privileged to support its ambition. Strong brands grow when their purpose, product and communication move in the same direction. Our goal is to build a narrative that reflects Womancart’s long-term vision and positions its leadership as architects of meaningful change in the category. We will focus on creating clarity, consistency and strategic influence in every market where the brand seeks to lead.”
Madhu Sudan Pahwa, Managing Director, Womancart, said, “Womancart is entering a phase where disciplined growth and sustained trust will shape our future. Strategic communication becomes critical in such a phase because it strengthens how stakeholders understand our ambitions. Value 360 brings the strategic depth and industry perspective we need to elevate our voice, sharpen our positioning and create long-term brand equity. We look forward to building a communication framework that supports our expansion and reflects the values we stand for.”
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