Honasa Consumer Limited has revealed its acquisition of BTM Ventures Pvt Ltd, the parent company of Reginald Men — a fast-growing men’s personal care brand founded by Trisha Reddy Talasani in August 2022. Reginald Men has quickly built a strong presence with its specialised portfolio, particularly in sunscreen and serum, categories that align closely with Honasa’s strategic priorities.
Over the 12-month period from November 2024 to October 2025, the brand reported revenues exceeding Rs 70 crore and delivered nearly 25% EBITDA. Under the agreement, Honasa will purchase a 95% stake through a secondary transaction at an enterprise value of Rs 195 crore, subject to closing adjustments. The remaining 5% will be acquired after 12 months based on pre-determined valuation parameters.
Varun Alagh, Co-founder and CEO, Honasa Consumer Limited, said, “We are deeply inspired by what the Reginald Men team has built in such a short span of time. Their sharp understanding of the modern male consumer, combined with their ability to quickly translate ideas into action, aligns perfectly with Honasa’s long-term vision. The men’s personal care category is evolving rapidly, and Reginald Men’s deep insight into this segment, especially its nuanced understanding of what today’s male consumers seek makes them a strong strategic fit for us. This acquisition further strengthens our mission of shaping the future of India’s beauty and personal care landscape.”
Trisha Reddy Talasani, Founder, BTM Ventures Pvt Ltd, said, “Joining hands with Honasa Consumer and its visionary founders, Ghazal and Varun, is a landmark moment for us. Our shared passion for innovation and commitment to excellence forge a strong partnership, and I am excited to collaboratively elevate our brand to new horizons.”
The acquisition expands Honasa’s presence in the fast-growing men’s grooming and personal care space, reinforcing its vision to build a diverse and future-ready beauty and personal care portfolio.
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