London; 10 December 2025: A new partnership established between digital audio specialist Audion and global podcast advertising platform RedCircle expands podcast advertising and revenue opportunities for creators and brands on both sides of the Atlantic.
The direct connection with Audion’s curated podcast marketplace gives RedCircle and its clients easy access to European programmatic podcast demand. The ‘plug-and-play’ integration opens new inventory to European brands and supports local European podcasters. Working together, RedCircle and Audion provide multi-country campaigns, enabling major global advertisers to scale across audio markets in Europe and America.
The partnership unlocks the full value of podcast inventory at a global scale and reflects the
growing popularity of the channel. Recent figures show that, worldwide, there are 4.52 million podcasts and 584.1 million listeners (up 6.83% in 2025 from the previous year), who spend about seven hours a week plugged in to shows.
Arthur Larrey, co-founder at Audion, says: “RedCircle offers premium podcasting inventory across thousands of shows. This new partnership reflects the growing trend for global podcast networks to seek simplified, scalable access to monetisation beyond their core markets, while reinforcing Audion’s position as a leading podcast marketplace connecting premium international supply with strategic demand.”
Jeremy Lermitte, Co-founder and Chief Operating Officer at RedCircle, says: “RedCircle looks for trusted advertising partners to support revenue growth for our creators and podcasters; we selected Audion for its ability to connect supply to premium European demand without any technical constraints, which gives us seamless access to advertiser demand in Europe. This move supports our mission to help brands scale their host-read and programmatic advertising strategies.”
