Gurgaon, 08 Dec 2025. Marketing agency Adsgrove Digital has appointed Aanchal Kapoor as its new Chief Executive Officer. Kapoor will be joining hands with founder Rajkumar Singh, ex-Vice President at ANS Commerce, and will oversee the branding and performance operations of the agency.
With an experience of over a decade under her belt across some of the biggest media houses like GroupM, Madison, OMD, and Xposure Media, Kapoor has 10+ years experience working for eminent brands such as LG, Shell, Bose, Duracell, Honda, ETS, Dawaat and the likes leading as integrated marketer for them. Her appointment is a welcome change and symbolizes a convergence of technology and storytelling in how agencies operate – where campaigns don’t just attract customers, they convert and retain them.
The recent addition to the agency’s leadership comes with a renewed focus on their mission to deliver “brandformance” – a term coined by the agency to signify the powerful synergy of branding and performance that drives not just visibility, but bottom-line profitability for clients.
A firm believer of the ethos of “Every ad rupee matters”, Kapoor emphasizes efficiency and creating measurable impact, saying, “Each penny needs to be counted, and we’re making it count.” On asking about her plans for her new endeavour in the imminent future, the newly-appointed CEO says “Creativity gives brands their soul; data gives them direction. Our mission at Adsgrove is to blend both seamlessly to deliver meaningful, measurable impact.”
Adsgrove Digital has built its work philosophy around “Brandformance” – a portmanteau of “branding” and “performance”. More than just a buzzword, by fusing the long-term value of brand building with short-term performance metrics, the agency aims to deliver growth that is sustainable, scalable, and profitable.
Guided by the new leadership, Adsgrove continues to strengthen its position in the industry through a range of integrated marketing services, with a mix of human-led creativity powered by the efficiency of AI:
This integrated approach creates a unified brand experience, where the traditional principles of marketing work in tandem with marketing innovation at the forefront.
Adsgrove’s decision to appoint a CEO signals a shift in the marketing landscape and how brands think about their marketing. As the industry continues to transform (both digitally and in terms of consumer behaviour), the agency is rising to be a pioneer in the “brandformance-first” approach.
Championing an integrated approach where branding and performance are considered inseparable elements of unified strategy instead of each working in silos, Kapoor’s leadership is a welcome change that can serve as a leading example for agencies that creative storytelling, performance optimization and data-driven insights can work cohesively to deliver measurable results.
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