The World Pickleball League (WPBL) has brought Komerz India, a part of Komerz Global, on board as its exclusive partner for sponsorship sales, commercial rights, and broader monetization efforts. The partnership was facilitated by AMP Sports & Entertainment, WPBL’s strategic advisor, which will continue guiding the league’s commercial roadmap.
WPBL is now gearing up for its second season, set to take place at Jio World Garden in Mumbai in January 2026. Alongside the flagship event, the League is also expanding WPBL On Tour, its multi-city initiative focused on nurturing youth participation, community engagement, and grassroots growth.
Gaurav Natekar, Founder and CEO, World Pickleball League, said, “Season 1 of WPBL was an enormous success and we want to continue our growth trajectory and create long-term and sustainable commercial value for brands, the League, its franchises and all other stakeholders. The appointment of Komerz India brings dedicated expertise and laser-sharp focus to scaling our sponsorships and partnerships portfolio. AMP has played a key role in shaping our brand narrative, and together with our stakeholders, we look forward to unlocking partnerships that reflect WPBL’s inclusive, aspirational and community-first appeal.”
Amarendra Singh, Chief Marketing Officer, Komerz, said, “We’re excited to partner with WPBL during this explosive growth phase in India. Under Gaurav and Arati’s leadership, the league has become a dynamic sportainment property. Our partnership expands Komerz’s Sports IP capabilities by offering brands turnkey solutions with marquee visibility, hyperlocal activations, and measurable sponsorship models. Glassbox Ventures as marketing partners will help convert WPBL into a powerful platform for brands to engage meaningfully.”
Indranil Das Blah, Founder and CEO, AMP Sports and Entertainment, said, “AMP is excited to work with Komerz and unlock the limitless commercial potential the WPBL has. The combined strengths of WPBL, Komerz India and AMP create a powerful platform for brands to engage with audiences across marquee events like Season 2 and the extensive footprint of WPBL On Tour.”
Geetanjali Bhattacharji, Founder and CEO, Glassbox Ventures, added, “WPBL offers brands unmatched, year-round hyperlocal engagement, far beyond traditional sponsorships, embedding your brand into vibrant communities and lifestyles across India. This is the future of brand activation: authentic, continuous, and emotionally resonant. At Glassbox Ventures, we’re excited to power this journey, driving innovative marketing that forges lasting, meaningful connections with brands and communities.”
Komerz will now spearhead sponsorship development and partnership conversations for the League, while AMP aligns the broader growth and brand strategy. Brands can engage with WPBL across three clear avenues: premium visibility and hospitality at Season 2, consistent touchpoints through more than 57 WPBL On Tour events and hyperlocal integration via franchise-run city tournaments.
Dr. Kushal Sanghvi also lauded the development, noting that this marks Komerz’s first major sports IP and highlighting the strong leadership and collaborative ecosystem coming together to fuel WPBL’s next phase of growth.
With pickleball gaining rapid popularity nationwide, WPBL’s expanding presence and structured commercial approach position it as one of India’s most promising new sports properties.
