Sunny Side Up, the integrated communications agency, has been awarded the creative mandate for Lapis Bard, the premium writing instruments and accessories label under William Penn. The agency will lead brand strategy, creative development, and cross-platform communication initiatives as Lapis Bard looks to elevate its luxury positioning and expand its reach.
The partnership arrives at a time when Lapis Bard is sharpening its brand identity to appeal to a wider audience and reinforce its place in the luxury lifestyle category.
Nikhil Ranjan, Managing Director, William Penn, said: “Lapis Bard represents the pinnacle of craftsmanship and design within our portfolio. As we look to elevate its stature, we sought an agency partner that understands the nuances of luxury and possesses the creative firepower to articulate the brand’s story effectively. Sunny Side Up demonstrated a clear strategic vision and a creative approach that aligns with Lapis Bard’s ambition.”
The mandate spans creative conceptualisation, digital-first storytelling, and campaign development for upcoming product launches.
Shyam Nair, Creative Director, Sunny Side Up, added: “Lapis Bard has a beautiful, intrinsic truth rooted in craftsmanship and legacy. Our job is to translate that inherent elegance into an unmistakable and contemporary visual language. The challenge, and the opportunity, is creating communication that doesn’t just sell a pen or a bag, but asserts Lapis Bard’s definitive role in the modern luxury narrative.”
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