Omnicom’s acquisition of Interpublic Group (IPG) on November 26, 2025, has created what the company calls the world’s most comprehensive marketing and sales ecosystem. The merger was driven by the need to bring together media, creative, content, commerce, data, and technology under one connected structure, powered by Omni — Omnicom’s intelligence platform.
The two networks combined to unify their strengths at a time when marketing demands more precision, integration, and scale. By bringing IPG’s creative and PR capabilities together with Omnicom’s media, data, and AI foundation, the organisation can offer deeper consumer understanding, seamless execution across channels, and measurable performance in a privacy-focused environment.
The combined company is now working to bring all its strengths together under one model called Connected Capabilities. This brings media, creative, commerce, precision marketing, production, health, PR, branding, and experiential teams into one connected system. A lot of the focus right now is on building a stronger AI foundation, creating personalised content faster with generative AI, and tightening the link between marketing and real sales through its expanded commerce tools. At the centre of all this is Acxiom RealID™ and its ID-less solutions, which guide how the new organisation uses data in a privacy-focused world.
A detailed leadership model has been put in place:
Enterprise groups will be led by Jacki Kelley and Andrea Lennon (Client Success Leaders) and George Manas (Chief Growth and Solutions Officer).
At the global level, John Wren continues as Chairman & CEO, supported by Phil Angelastro (EVP & CFO) and Co-Presidents/COOs Philippe Krakowsky and Daryl Simm.
All agency heads in India now report to Aditya Kanthy.
The integrated network aims to deliver stronger intelligence, better connectivity across capabilities, and greater scale for clients. With Omni, Acxiom RealID™, and access to 2.6 billion verified global IDs, the organisation plans to operate with high precision even in a cookieless environment. Content, commerce, and media are being rebuilt to offer more personalised and measurable outcomes.
Omnicom will showcase the next evolution of Omni at CES 2026, share integration progress in its February 2026 earnings, and outline capital and synergy plans at Investor Day. The company also raised its dividend to USD 0.80 per share on November 26, 2025, reflecting confidence in its long-term direction.
This merger stands as one of the most significant shifts in global marketing, setting up a unified organisation built around intelligence, scale, and connected creativity.
